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A Simple Link Creates a Win/Win

Title: A Simple Link Creates a Win/Win Author: Kathleen Gage Email: kathleen@turningpointpresents.com Word Count: 357 Copyright: © 2004 by Kathleen Gage Web Address: www.kathleengage.com

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

A Simple Link Creates a Win/Win By Kathleen Gage

As the number of websites increases by the minute, most people are seeking effective methods to gain as much visibility on the Internet as possible. A great way to do this is by offering a website link exchange, also referred to as reciprocal linkage. Reciprocal linkage is a great tool that can dramatically increase your web site ranking. The more links you have to your site the better.

For anyone who is new to this concept here are some simple tips. Even though most people don't mind if you add their link to your site, it is a good idea to send a quick email to the Webmaster of the site and let them know you would like to provide a link from your site to theirs. While you're at it ask them if they will also put a link from their site to yours.

When providing a link exchange on my site I prefer the site I am listing in some way benefits my readers. My primary focus is on marketing and promotions. I am more than willing to list other marketing sites and anything that is business related. The criteria are the sites must be professionally designed and the Webmaster must be willing to exchange links.

To view sites I have listed, visit http://www.turningpointpresents.com/marketingtools.htm If you would like your site to be considered for a link exchange send me an email and let's chat.

Here is a sample message I recently receive that resulted in the sender getting their site listed on mine and mine on theirs.

'Thank you for putting together a great article. I wanted to let you know that I posted your article Titled "Visibility, Credibility and Position Through Articles and Celebrity Testimonials" you will find your article here: http://www.businessbooksandmore.com/BusinessArticles/yh/pm1.htm I would like to also exchange links with you. Here is my information: URL: http://www.businessbooksandmore.com/go/go.php/articles1 LINKED TEXT: BusinessBooksandMore.com'

It's that simple. When you do post the link, send a short email to the webmaster to let them know you have done so. It is common courtesy.

Even though there are many people who fully understand the value of creating this type of opportunity, more still just don't get it. Fact is, this is one of the easiest ways to gain position on the Internet and to create a Win/Win situation. And what could be better than that?

About the author: Kathleen Gage is a business advisor; keynote speaker and trainer who helps others gain dominance and visibility within their market. She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah. Call 801.619.1514 or email Kathleen@turningpointpresents.com . Get Gage's online newsletter called Street Smarts Marketing and Promotions by visiting www.kathleengage.com

Author: Kathleen Gage




Introducing GoDaddy.com Marketplace

 

 


The Pros and cons of Pay Per Click and Affiliate Programs

 

Here are some advantages and disadvantages of PPC affiliate programs:



PROS

  • You make money without having to sell anything. If your content is good, you make more money because the number of visitors will increase and the chances of increased clicks on your PPC ads rise.
  • Your customers get to see the kind of ads that they want to see, instead of some banner-exchange trash.
  • You do not have to canvass for advertisements to support your websites. Neither do you have to negotiate with clients.
  • Most likely, you do not have to pay anything for signing up as an affiliate.

 

CONS
  • You have to wait till a decent balance - usually $ 100 from a good ad network - accumulates in your account before you are paid.
  • If click fraud happens from your site then expect fireworks and degrades.
  • Sometimes when you are planning to launch a website along with a PPC affiliation, you cannot because the ad network will say that you need to have a website up and running before pasting PPC ads on it. Alternatively, your up and running website may be rejected.

 

No matter what the cons of PPC affiliate programs are, the pros outweigh them any day.