Ads Not Pulling? Don't Blame the Publisher Yet! Ad Writer's Tips
and Tricks By: Robert Olson
We all work hard to write that hot prospect pulling ad but many
times we get little or no response at all. Publishers take alot
of heat when it comes to this problem. Just the other day I
listened as an ezine publisher told a story of a guy who wanted
all his money back when his ad didn't pull. Should the publisher
give a refund?
For many years I was an advertising consultant in the mail ...
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Advertising
Your Content for Nothing and Your Clicks for Free © 2005, David
Westbrook
You have permission to publish this article electronically or in
print, free of charge, as long as you leave the article title,
author name, body and resource box in tact with the links made
active This article has been formated to 65 cpl
The first thing my business consultant (read brother-in-law)
asked me, when I told him that I wanted to build a website and
put AdSense on it was, "Do you want to build a site to ...
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Marketing
It's not a secret that context ads are an excellent way to get
additional income from your site. Google AdSence and Yahoo are
current leaders in this market and pay fairly high amounts per
click. But is there a way to get more for the leads generated
from your site than just a few cents (in most cases)? Yes, there
is but it's not for everyone!
So, let's take a look at couple scenarios that will hopefully
help you determine what type of context ads you should use:
1. If you have an informational ...
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Marketing
In the early days of the Internet, banner ads quickly became the
prime advertising method. Most major companies still pour
millions into banner ads, but results have steadily dropped.
Banner ads that once pulled in business now get ignored. And so
it often goes with advertising. The first rule of making a sale
is for your ad to get attention. Once banners became commonplace
and consumers got used to them, they stopped noticing them (and
clicking on them) altogether.
All that was turned on its ...
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Advertising
This is part 1 of a 7 part series that examines the 7 factors of
incoming links that Google considers when choosing a spot for
your website in it's SERP's.
Why incoming links? First because these are what Google places
the highest value on. But, all incoming links are NOT created
equal. This 7 part course looks at the kinds of links Google
values when "rating" your website in the SERP's. Each type of
link discussed is important to your overall link strategy and
consequently your free traffic ...
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Advertising
Adwords PPC Management Tip No. 1 --------------------------------
Setting up an account
If you live outside of the US, different minimum bid prices hold
true given the different currencies involved.
Let's take the UK for example - in the UK the minimum bid price
is £0.04 whereas the minimum bid price in the US is $0.05.
This means the cost of bids in the UK when currency is converted
is significantly higher (July 2005), therefore it may be wise
for you to setup an Adwords account which uses ...
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Advertising
1. You don't make people feel safe when they order. Remind
people that they are ordering through a secure server. Tell them
you won't sell their e-mail address and all their information
will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists
features instead of benefits. The headline does not attract at
your target audience. You don't list any testimonials or
guarantees included in your ad.
3. You don't remind people to come back and visit. People
usually don't ...
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Advertising
Are pay-per-click ads the best method of getting customers
to your website?
Essentially there are two ways your website can get to the top
of a search engine's results:
* Pay-per-click ads, where you pay for your site to appear in
the 'Sponsored Links' area on the right side of the results page
* Search engine optimization, where your site is optimized to
be at the top of the natural/organic results on the left side of
the results page (link to our SEO page)
JupiterResearch analyst Niki ...
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Advertising
Like us, you probably get stacks of junk mail and loads of email
messages every day. Many of these marketing materials are
written by top writers and sent to vast audiences at great
expense.
Because companies invest heavily in these direct mail marketing
efforts, they are careful to monitor results. Professional
marketers keep the strategies that work and toss the ones that
don't.
Watch your "junk mail" closely and you will get some great ideas
on how to make your next ad, sales letter, or web ...
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Advertising
There are thousands of web sites getting thousands of visits to
their websites every week without making a sale!
I can tell you the traffic is not the problem. Well maybe from
some traffic providers out there. But, in most cases the web
site itself is not able to convert web site visitors to
customers.
A visitor most likely will not take the time to find out what
you're offering. Especially since he was not looking for your
website and your site popped up (or under). You better give him
a ...
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Advertising
